Thoughts on Personal Branding
In today’s digital age, a personal brand is enormous and vital to your persona. As once Jeff Bezos said, “your brand is what people say about you when you’re not in the room”. When it comes to being a business online, you need to represent yourself as such. It is imperative to maintain your professionalism, whether that is your business page or your page. When it comes to corporate companies, people don’t want to connect with a no face business; they need a personal touch. Through experiences and jobs, I have learned that it is essential to communicate with your audience on a personal level to identify with you. Ask yourself, what people associate with when you are working on online business, you need to be kind, even in writing. If your readers have never heard of you before, this is the first thing they need to go through when they come to your blog or join your email sequence or website. Think about your brand and the meaning you would like behind it.